Work

EOFY is a high-stakes moment in beauty eCommerce. Competitor discounts flood the market. Loyalty is tested. Skinstitut needed to do more than participate, they needed to outperform.

iL Tutto set its biggest monthly sales goal ever for EOFY — and smashed it. Connected’s full-funnel, performance-led strategy delivered a 42% YoY revenue lift, 20% over target, and the brand’s highest sales month on record.

As lead volumes surged, so did pressure on AIM’s inbound sales team. The business was generating more leads than ever — but not all of them were sales-ready. The risk? Operational strain. Inefficient spend. Stalled growth. It was time to shift from volume-based marketing to value-based demand generation — optimising not for traffic, but for actual revenue outcomes.

The Pool Shop partnered with Connected to shift focus from top-line growth to sustainable profitability. By aligning media with margin insights, expanding into new channels, and prioritising high-margin products, the strategy unlocked stronger performance and a more scalable, profitable business model.

il Tutto is a premium baby business dedicated to helping families create stylish, safe, and practical nurseries. Offering trusted...

SMAI partnered with Connected to address a drop in organic search performance for key products. Despite no clear technical SEO issues, deeper analysis uncovered internal linking and taxonomy problems. After testing and refining the approach, Connected restructured the site’s links, content, and navigation to better align with user behaviour—driving stronger visibility, traffic, and commercial performance within months.

This case study underscores the importance of continuous analysis and optimisation in digital marketing strategies.

Connected identified a new channel opportunity that was being underutilised by all competitors in the market...

Weet-Bix & Connected ran a campaign featuring sports stars Alex De Minaur, Ellyse Perry and Marnus Labuschagne.

CANON AUSTRALIA Canon, a name synonymous with photographic excellence, embarked on an ambitious journey to introduce the EOS R50, a...

This ‘simple’ page refresh led to a remarkable 75% reduction in the cost per lead.

Forbes, a global media powerhouse, celebrated their launch into Australia with a groundbreaking event: the inaugural Women’s Summit.

Capitalising on the growing interest in skin care and the healthcare industry's shifting dynamics, ACHW launched an innovative scholarship..

AIM required a resilient strategy to drive high-quality leads &adapt to changing needs for their dual product lines: Short Courses and MBAs.

In an era of unprecedented interest rate hikes and fierce competition, IMB Bank faced the challenge of capturing new customers ...

Through strong client partnerships, agility and swift execution, we over-delivered on Canon’s target of growing 3% value share.

GRANT BURGE Grant Burge, an iconic Australian wine brand from Barossa, has long been recognised for creating generous wines that inspire...