Content creators filming social media content for Meta advertising

Choose a Meta advertising agency built for how Meta works today

The way brands win on Meta is changing.

Strong creative and quality data now play a bigger role in helping the platform find the people most likely to act. We build Meta advertising around those signals to turn Facebook and Instagram attention into performance.

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Meta advertising built for how people discover today

Meta is where discovery and performance increasingly happen together. The right creative can introduce someone to your brand and give the platform the signal it needs to find the next customer. We build campaigns around that relationship to continually improve who Meta reaches and what drives them to act.

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Our campaign's success reflects the strength of our partnership with Connected and our collective ability to adapt and thrive in a rapidly evolving environment. The significant growth in Facebook/Instagram leads and efficiency in spending demonstrate what can be achieved when innovative strategies meet executional excellence. We're incredibly proud of the results.

Sevag Sarkissian Head of Acquisition, Australian Institute of Management (AIM)

How we drove +354% ROAS YoY for Skinsitut

See Skinstitut case study

Skinstitut skincare Meta ad displayed on a smartphone

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The growth impact of Meta advertising

87%

Meta’s platforms reach around 87% of Australia’s population.*

34.5%

Reels ads built specifically for the platform delivered a 34.5% lower cost per result than image ads.**

22%

Meta’s AI-driven advertising tools delivered a 22% increase in ROAS, generating an average $4.52 in revenue for every $1 spent.***

Why brands choose Connected for Meta advertising

Successful Meta advertising is increasingly about the quality of what you put into the platform. We focus on the inputs that shape performance – from creative diversity and conversion data to account structure – giving Meta better information to learn from and your campaigns greater potential to scale.

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Connected Media Group team members collaborating in the office

What to expect from Connected

Creative that keeps learning

Creative is one of Meta’s most powerful performance signals. We continually test concepts, messages and formats to understand what earns attention, what drives action and what the platform should see more of.

Better data in, better performance out

Meta can only learn from the signals it receives. We strengthen your measurement through Pixel, Conversions API and first-party data to give the platform a clearer picture of which customers and actions matter most.

Campaign structures built to perform

We structure campaigns to give Meta room to learn without giving up strategic control. Audiences, placements and bidding are continually refined around what the data shows is driving performance.

Partner with us to transform your Meta advertising

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Frequently asked questions

Meta advertising is paid advertising across Meta platforms including Facebook and Instagram. It allows brands to reach audiences across feeds, Stories, Reels and other placements using Meta's advertising technology and audience signals.

A Meta advertising agency manages the strategy, creative testing, campaign structure, data and ongoing optimisation behind paid campaigns across Meta. Connected focuses on how these elements work together to improve performance rather than managing them in isolation.

Facebook advertising focuses specifically on advertising within Facebook. Meta advertising takes a broader approach across Meta's advertising ecosystem, allowing campaigns, audiences, creative and data to work across Facebook and Instagram.

Creative plays a major role in both capturing attention and helping Meta understand who responds to your advertising. Testing different concepts, messages and formats gives the platform more information to learn from while helping identify what genuinely influences customers.

Meta Pixel and Conversions API help send information about customer actions back to Meta. Stronger conversion signals can improve measurement and give Meta better information to optimise campaigns towards the outcomes that matter to your business.

We measure Meta advertising against the commercial outcome it is designed to influence. Depending on the objective, that can include qualified leads, customer acquisition, sales, revenue and return on ad spend alongside the platform signals that help explain performance.

There isn't one lever. We continually assess creative performance, conversion signals, campaign structure, audience behaviour and investment to understand what is limiting performance and where the next opportunity to improve or scale exists.

Let's connect and make change happen

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1: Meltwater, 2026

2: Meta, 2026

3: Meta, 2025