Skinstitut : SEM | Meta | YouTube
Elevating Beauty eCommerce Performance
Skinstitut is one of Australia’s leading cosmeceutical skincare brands, known for high-performance, science-backed products at accessible price points. With a Medical Advisory Council behind every formula, Skinstitut bridges the gap between luxury and clinical results.
Objectives
EOFY is a high-stakes moment in beauty eCommerce. Competitor discounts flood the market. Loyalty is tested. Skinstitut needed to do more than participate, they needed to outperform.
Exceed existing KPIs
Drive strong revenue aligned to media spend
Attract new customers while capitalising on brand loyalty.
Strategy & Execution
Conversion-Led Campaigns Across SEM & Meta
We deployed a dual-channel strategy that mixed always-on performance with timely promotional bursts.
Search Engine Marketing (Pmax + Brand):
Structured monthly promos with offer-led creative
Updated product feed via Merchant Center to maximise visibility
Budget pacing aligned to sales peaks
Refreshed creative for each stage of the funnel
Meta (Adv+ + Retargeting):
Fast-turnaround promo ads with urgency-led messaging
Regular rotation of image and video assets
Balanced reach with retention to drive both volume and efficiency
Message + Moment = Results:
Creative matched to intent. Spend aligned with shopper behaviour. Data-led decisions from start to finish.
Results
Purchases
+249%
YoY increase in purchases from paid media
Revenue
+215%
YoY growth in revenue from paid media
ROAS
+354%
YoY increase in SEM ROAS
"EOFY is a fiercely competitive period, so it was critical that every media dollar worked harder. Our agency Connected Media delivered a sharp, conversion-led strategy that not only outperformed benchmarks, but helped us attract new customers while deepening loyalty with existing ones. The results speak for themselves, efficient, scalable and truly brand-building.”
