An award-winning independent media agency obsessed with growth
Combining big agency smarts and experience, with small agency innovation and flexibility, to deliver market-leading results
Our Partners
We help brands, big and small, maximise their marketing investment
The Connected Growth System
We are a Performance Media Agency.
We don't just buy media. We build an ecosystem that turns attention into revenue. Search and visibility are being rewritten by digital and AI, faster than most brands can track. We bring every element together, led by digital, informed by data, shaped by AEO, so creative and media pull toward one outcome: growth.
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Connected Strategy
We help brands turn ambition into growth.
Strategy|Audience Mapping|Research|AI|Consulting
Connected Visibility
Building visibility where it matters most.
Connected Intelligence
Turning data into confident decisions & actions.
Analytics|Measurement|Attribution|Dashboard Reporting
Connected Enablement
Helping marketing teams work smarter.
Automation|Tech Integrations|Workflows|Training
Our Approach
Clients, People, AI
Curiosity, Integrity, Heart and Challenger Mentality underpin every decision we make.
Client First
Our clients’ brands are at the centre of everything we do. We take the time to embed ourselves in our clients’ business, working to shared goals and outcomes. Heart and Integrity are our guiding light.
Human-led
Our team is senior, but still hands-on in the platforms, giving you a unique advantage and delivering unrivalled performance. While others process and set-and-forget, we challenge.
AI Integrated
We use AI to move faster – but we haven’t handed over the reins. Every decision and every outcome remain our responsibility, with human strategy and hands-on quality assurance leading the way. Curiosity drives us. We question assumptions, test relentlessly, and never stop looking for better ways to deliver results.
Categories
Areas We Specialise In
From performance media to commerce and audience strategy, we tailor our approach to the sector you operate in, because B2B, B2C and eCommerce brands all have individual needs to succeed.
Performance Marketing
Everything we do is built on principle of continual testing and improvement — data analysis, optimisation, creative variations, strong CTAs and relentless testing.
eCommerce
We focus on what actually grows your bottom line, combining platform expertise, product feed optimisations, CRO, competitive insights and targeted media to drive profit, not just clicks.
B2B
B2B marketing requires its own strategy, category knowledge, targeted audiences, platforms and comms, underpinned by an unrivalled understanding of what business decision makers truly care about.
B2C
We work with leading brands across diverse categories including retail, technology, education, health, finance, food & beverage and FMCG.
Driving growth for well-known Australian Brands
Case Study
New product launch - the Canon EOS R50 became the #1 camera sold in its category...
Case Study
63% increase in deposit applications within the first three months...
Case Study
New products helped to drive +122% increase in total leads YoY...
Case Study
A unified screens strategy targeting the tastemakers wherever they view....
Working with Connected has been the most seamless agency transition that we've ever had. Connected are deeply partnered in our business and work closely as an extended part of our digital marketing team. They delivered on what they said they would deliver, and we have never had to chase them.
About Us
Who we are
Founded in 2012 by Laura Hamod Barnes and Joshua Barnes, Connected Media was built to challenge the traditional model. Where large networks chase scale, we stay close to what matters: authentic partnerships, commercial outcomes, creative effectiveness, and client success.
Today, our team of 25+ works nationally from Sydney, Thirroul (HQ), and Melbourne, partnering with leading and emerging B2B/B2C brands across eCommerce, retail, technology, education, health, finance, food & beverage and FMCG. As a Google Premier Partner and multi-award-winning agency, we’re recognised for turning data, media, and AEO / AI innovation into measurable business results.
About us
Connected by the numbers
Insights
Trending Topics
Our latest thinking on media, marketing, and growth.
Search Everywhere: AI Visibility is a Team Sport Found. Understood. Recommended. It doesn't happen because one team does great SEO. It happens when the whole business works together.
Performance Creative: The Multiplier Most Campaigns Leave on the Table Media gets your ad seen. Creative gets it remembered - and acted on. Here's why performance creative is your biggest competitive advantage.
Getting More From Your E-Commerce More traffic won't fix a store that doesn't convert. Discover where your biggest eComm growth opportunities are really hiding.
Why am I not showing up in ChatGPT? AI doesn't just crawl your website - it connects the dots. What story do your digital signals tell?
About Us
Our values
Our values govern our culture and our interactions with clients, partners and the industry.
Curious
Growth starts with asking better questions. We stay open-minded, embrace change, and continuously evolve to stay ahead. Creativity drives performance.
Accountability
Trusted partnerships are built through honesty, transparency and integrity. We hold ourselves to a high standard, own our actions, and do what we say we will do.
Heart
We care about our team, our clients and the work we do. We value the different views, skills and experience that each team member brings. We look out for like-minded spirits to join our team.
Challengers
We challenge assumptions, push for better and back ourselves to do things differently. We bring energy, ambition and courage to every opportunity, relentlessly pursuing exceptional outcomes.