Sanitarium : TV | OOH
Sanitarium TV & OOH: Seamless Transition & Multi-Brand Success
Sanitarium, one of Australia’s favourite health food companies, engaged Connected to manage their Out-of-Home (OOH) and TV advertising across Summer 23/24 for Weet-Bix, UP&GO, So Good, Total, and Alternative Dairy Company. The challenge was to ensure all campaigns ran smoothly and effectively during a critical period, with the goal of maintaining strong visibility and engagement without disruption.
Objectives
Seamlessly manage above-the-line (OOH & TV) activities for five Sanitarium brands across Summer 23/24 (as well as our usual digital media remit).
Ensure uninterrupted and optimised campaign execution during the agency transition.
Maximise the effectiveness and value of the ATL advertising.
Strategy & Execution
Connected collaborated closely with media partners to quickly turn around the campaigns, ensuring timely and efficient execution.
Results
Media Value: Delivered media value exceeding 4 times the OOH budget, demonstrating exceptional cost efficiency and impact.
Extensive Coverage: Successfully deployed 8,436 OOH panels, ensuring widespread visibility across key locations.
Efficiency: All TV activity over-delivered on TARP goals whilst also driving cost savings of 9%.
Successful Transition: Maintained seamless digital and above-the-line campaign management, ensuring no disruption during the period.
