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Scale your sales with Amazon search ads

Amazon Search Ads put your products in front of customers when they are actively searching, comparing and ready to buy.

At Connected Media Group, we take a performance-first approach to Amazon Search Advertising, using customer intent, search behaviour and sales data to build campaigns that drive visibility and convert demand.

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Amazon search ads that drive growth

Amazon Search Ads place your products in front of shoppers actively searching to buy. At Connected, we combine retail expertise, data-led optimisation and strategic media management to help brands drive profitable growth across the Amazon marketplace. 

In my 10 years+ working in digital marketing, Connected have been hands down the best digital media agency I have personally worked with. They really understand our business goals, the challenges of our industry, and they have adapted to our changing needs over the years. Plus, they are a good bunch of people that are a joy to work with!
Anna Lu Aveo

We prioritise business outcomes over vanity metrics, and long-term growth over short-term clicks

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There’s more growth waiting in Amazon Search

$12B

Amazon Australia is expected to reach $12B in annual sales by 2026.*

7.9M

7.9 million Australians shop on Amazon at least once a year.*

3 in 10

3 in 10 shoppers live in $200,000+ income households.*

Why brands choose Connected for Amazon Ads

Amazon advertising doesn’t exist in isolation. Every campaign is influenced by your catalogue, pricing strategy, inventory, reviews and product content. Our team understands how these retail signals interact with Amazon’s advertising algorithm, allowing us to make smarter optimisation decisions that improve both advertising performance and long-term organic visibility. 

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What to expect from Connected

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Strategic Planning

We always begin with a detailed audit of your catalogue, Amazon Store and competitive landscape, identifying opportunities across listings, keywords, content and account structure before media investment begins.

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Campaign Execution

We build scalable campaign structures across branded, generic and competitor search terms while using both manual and automated targeting to discover new opportunities. Early optimisation focuses on gathering meaningful data rather than making premature efficiency changes.

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Growth & Optimisation

As campaigns mature, we continually refine bidding, harvest high-performing search terms, improve creative performance and align advertising decisions with retail signals including inventory, Buy Box status and pricing.

Partner with us to transform your Amazon advertising

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Frequently asked questions

Amazon search ads are paid advertisements that promote products within Amazon search results and product detail pages. They include Sponsored Products, Sponsored Brands and Sponsored Display ads.
Although both platforms use keywords, Amazon's algorithm heavily considers conversion rate, sales history, listing quality and retail signals alongside bidding. Success depends on both advertising strategy and product page performance.
The right format depends on your objectives. Sponsored Products are ideal for driving individual product sales, Sponsored Brands build awareness across multiple products, while Sponsored Display helps re-engage audiences both on and off Amazon.
Early campaign activity focuses on gathering sufficient data. Rather than making aggressive bid changes immediately, campaigns typically require an initial learning period before meaningful optimisation decisions can be made.
Performance is influenced by keyword targeting, campaign structure, product content, reviews, pricing, Buy Box ownership, inventory availability and overall conversion rate.
Connected combines marketplace expertise with performance media strategy. We optimise not only campaigns but the broader retail ecosystem, helping brands achieve stronger visibility, improved efficiency and sustainable revenue growth.

Let's connect and make change happen

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