Innovative media strategy that turns insight into opportunity
Effective media strategy should reveal opportunities, not just recommend channels. We use audience insight to find new ways for brands to connect with customers and translate those opportunities into smarter media investment.
Connect with a media strategistMedia strategy built on genuine insight, not assumptions
Our senior media strategists stay close to the platforms, publishers, and technologies shaping how audiences consume media. Combined with deep audience intelligence, that knowledge helps us identify opportunities and build more innovative media strategies around them.
Connected is the perfect agency fit for a brand like Octet, allowing us to have a direct line to senior management expertise when needed, whilst also having a high standard of knowledge at the account director/manager level.
We helped the Australian Institute of Management evolve from a challenger brand into a national category leader
See AIM case study
The measurable advantage of smarter media strategy
+26% more audience reach achieved through smarter media allocation.
50% ROI lift achieved by brands that optimise their media mix to the right levels.
Nielsen found Campaigns with stronger on-target delivery generated $2.60 ROI per $1 spent vs. $0.25
Why brands choose Connected for media strategy
Media strategy is where evidence meets imagination. We use audience and market intelligence to find the insight behind the opportunity, then turn it into media ideas that can give your brand an advantage.
What to expect from Connected
Finding the opportunity in the data
Data tells us what’s happening. Strategy determines what to do about it. We interpret audience and market signals to uncover the behaviours and opportunities that should shape your media approach.
Ideas built from insight
Strong media ideas start with a reason. We translate audience insight into distinctive ways for brands to connect, creating media approaches grounded in behaviour rather than convention.
Making the right investment choices
We determine where budget should work hardest based on the opportunity, role and potential of each channel, giving every investment a clear strategic purpose.