Radio advertising that builds reach and measurable growth
Radio reaches Australians in the moments other channels miss, building trust, frequency and brand salience at scale.
At Connected Media Group, we turn that attention into smarter media outcomes, planning and buying campaigns across trusted networks with the right formats, flighting and frequency to deliver stronger results and better value.
Connect with a radio advertising specialistWe make radio advertising work
Beyond spots and dots, the strength of radio lies in its ability to broadcast your message to audiences deeply immersed in trusted shows and familiar voices, with unparalleled reach, frequency and cut-through. Every radio campaign is planned around your business outcomes, not just airtime. From audience strategy to scheduling, format selection and optimisation, we build audio into the wider media mix to drive stronger attention, efficiency and commercial impact.
The Connected team combines smart strategy, creative thinking and reliable execution. They have a sound understanding of our business, communicate clearly and consistently collaborate with us to strengthen our brand and drive commercial results.
We prioritise growth, not just radio spots
See our client success case studies
Not leveraging radio advertising? That's a growth opportunity waiting to happen
Over 80% of Australians listen to commercial radio weekly.*
8 in 10 adults said they find radio "very trustworthy", nearly three times higher than social platforms.*
Increasing radio’s share to 20% of media spend can lift overall campaign return by 8%, even with no extra budget.*
What partnering with Connected means for your business?
We help brands stay present in the moments that matter. Through smart planning, strategic placement and audience insight, we build campaigns that strengthen recall, drive action and create lasting commercial impact.
We buy radio media across Australia’s leading networks
From national reach to highly targeted regional activity, we plan and buy radio across Australia’s most trusted broadcasters to maximise campaign impact and value.
What to expect from Connected
Strategic planning
We build radio campaigns around your goals, audience and market opportunity, combining network selection, targeting and daypart strategy to maximise reach, relevance and impact.
Media buying and execution
Our team manages the full buying process, from negotiation to delivery. With access to national and local stations, we secure smarter placements, sponsorships, live reads and value-add opportunities that improve performance.
Optimisation and reporting
We continuously monitor performance and optimise where needed, with reporting on reach, frequency, traffic and enquiry uplift and post-campaign insights to guide what comes next.