News, insights and knowledge

AI Update: Apple, Google, LinkedIn & Microsoft (June 2024).

Apple, Google, LinkedIn and Bing have all recently made big AI announcements. Here is what’s happening.

Meta Update: Add Multiple Landing Pages to Meta Ads

The new Meta site links feature allows multiple landing pages in ads, compared to ads traditionally having one primary landing...

NEW: TikTok Notes tested In Australia & Canada

TikTok announced the launch of TikTok Notes – a new photo based social media app.

Staff Spotlight – Nicole Smith, Client Services Director

Nicole’s journey into marketing began at the University of Wollongong, where she studied Commerce and Communications. While her first role...

Unleashing Creative Sparks: Inside Connected’s Innovative Solutions for Media’s Toughest Challenges

LBB’s April Summers discusses the digital and performance offerings of Connected with business and strategy director, Francis Barcelon.

The Rise of Digital Video Advertising: What Brands Need to Know About Audience Attention and Engagement in the modern fragmented TV market.

TV has changed and is continuing to change. It is now a very fragmented space as consumers divide their attention...

Checklist: 6 New Ways Education Marketers are Getting Greater Value from Their Marketing Investment

1. Harness the power of reviews/testimonials  How important are good customer reviews? The numbers speak for themselves: 95% of consumers...

Maximising Campaign Performance: Leveraging Generative AI in Paid Search

📷 Image credit: DALL·E (AI generated, obviously!). One of the fastest shifts in paid search marketing is generative artificial intelligence...

Clean Up Australia Day 2024

Connected, in partnership with Blis and the IMAA, stepped up for Clean Up Australia Day, turning our commitment to sustainability...

The ROI Blueprint: Transforming FMCG Media Spend into Revenue Growth

In 2024, Australian FMCG marketers will be expected to do more, with less. According to a March 2023 Australian Association...

Checklist: The Latest Ways FMCG Brands Are Driving Higher ROI

Pinterest Predicts – Trends to Watch

Marketing has spent the past two decades becoming increasingly specialised. We built specialist teams because increasingly complex technology and customer...