News, insights and knowledge

Connected Media Group is a B&T Campaigns of the Year Finalist

New interactive ads. What happens when AI represents your brand?

LinkedIn Ads Agency Certification

Meta joins the race to become your customer’s personal AI assistant

AI | Skynet never came. Something quieter did

What Meta and YouTube reveal about the future of paid media

Getting More From Your E-Commerce

Stop Chasing Revenue. Chase Profit. This is the single biggest mindset shift in modern e-commerce strategy. Revenue is vanity; profit...

Search Everywhere: AI Visibility is a Team Sport

Marketing has spent the past two decades becoming increasingly specialised. We built specialist teams because increasingly complex technology and customer...

Performance Creative: The Multiplier Most Campaigns Leave on the Table

Why am I not showing up in ChatGPT?

Across the brands we work with (and all the existing research and stats out there), Google continues to drive the...

ChatGPT Ads Have Arrived in Australia. Are you a part of the AI Answer?

Marketing Graduates: Give Yourself a Competitive Edge with these Simple Tips

First Impressions really count. Hiring managers often receive an overwhelming number of applications, especially for graduate positions. I immediately create...