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Building and Supporting In-House Agency Teams

For innovative brands looking to take greater ownership of their media function, a hybrid in-housing model offers a best-of-both-worlds solution.

We bring decades of experience in building and leading media agency teams, and we currently work with some of Australia’s best in-house marketing teams under a hybrid model.

Our services include: 

  • Feasibility Analysis: Not sure where to begin? We can help you build a business case and identify the right model for you.

  • Build & Enhance: We're here to streamline the setup of your in-house team, ensuring everyone and everything clicks into place – aligning people, structures, processes and technology.

  • Checks & Balances: Sometimes all you need is a fresh pair of eyes. Our audits dissect your campaign strategies and challenge your internal approach, keeping your campaigns sharp and in sync with the latest industry standards.

  • Flexible Support: Tap into our team when you need an extra hand or access to specialised skills. Use our team to cover gaps and to scale up/down wherever hiring a permanent full-time role in-house doesn’t make sense.

  • Strategy Sessions: Collaborate with us on your marketing plan. We bring insights from a wide array of brands and sectors to help spark growth and innovation.

  • Reporting & Analytics: The key to your in-house marketing team is actionable data. There are a lot of good analytics and reporting platforms available – we’ll identify and configure the best analytics tools for you, ensuring you get the insights needed to make smarter business decisions.

Let’s connect and make change happen.

The World Federation of Advertisers reports 66% of multinationals now have in-house agencies, with 21% actively considering one (up 16% since 2020).

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