Staff Spotlight – Todd, Account Director

Todd is a dynamic force at Connected, known for his high-energy, strategic thinking and performance-driven approach. His role involves campaign strategy, optimising client campaigns, and providing insightful recommendations to drive better results.

Todd’s journey into marketing began at the University of Wollongong, where he studied communications. Initially drawn to the creative side of marketing, his career took a different path through a series of internships and roles at various Indie agencies that provided hands-on experience in media buying, lead flow management, and campaign strategy. His career evolved from a Sales and Marketing Coordinator to a Digital Campaign Manager, wearing many hats along the way. Todd joined Connected three years ago, and has recently been promoted to a team leader and Account Director.

Todd is particularly excited about the potential of AI in marketing. He sees it as a tool to enhance, not replace, human efforts. Early adoption of AI tools has allowed him to deliver more efficient and effective strategies for clients, proving the value of integrating advanced technologies into everyday marketing practices.

What Todd loves most about his job is the people and the fast-paced environment. He says the “people-first culture at Connected, where people act with integrity and every voice is respected”, is what keeps him motivated.

Outside of work, Todd loves to burn off energy outside. He recently completed his first half marathon and enjoys running to clear his mind. Todd is a member of the Connected OzTag team (Lords of Tag Town), and is learning to surf. He is also a rock-climbing enthusiast, both indoors and outdoors.

An avid traveller, he aims to visit 50 countries before turning 50 – he has a long way to go but a plan to make it happen!

5 fast facts about Todd

1. Todd is a Triplet: Identical to one brother and fraternal to the other – a very rare scenario!

2. Cooking Enthusiast: Todd loves cooking, with a current focus on Asian fusion and Italian cuisines. He friends swear by his ramen.

3. Pet Lover: He has a cat named Cooper and a dog named Koda.

4. Music Lover: Todd is the biggest Taylor Swift fan we know but he has a diverse taste in music – his playlists also feature Spacey Jane, Channel Tres, Ocean Alley, Morgan Wallen and Billy Joel.
   

5. Skiing Fanatic: He has been skiing since he was three years old.

Todd’s commitment to transparency, people-first mindset, and passion for continuous learning make him an invaluable member of the Connected team. His diverse interests and dynamic personality contribute to a vibrant and energetic work environment.

What do our clients say about Todd?

“Todd joined our team right before our biggest campaign of 2023 and jumped straight into action - learning the ins and outs of our business in record time and proving to be invaluable. His attention to detail swiftly earned the trust of our team, and backed by his hard work and insights, that campaign ended up being our most successful video campaign EVER.  Todd demonstrates genuine care for our business and outcomes on the daily, and set a new benchmark for me of what an agency partnership should look like.”

Maddy Brown - Canon

“Todd sets a high standard with his strategic mindset, consistently proving himself to be an exceptional agency partner. His insightful contributions consistently play a pivotal role in elevating the success of our campaigns. Communication is a strong suit for Todd, creating a collaborative environment that fuels innovation and creativity. His ability to seamlessly integrate data into his decision-making process sets him apart as a forward-thinking partner and his proactive approach ensures that potential challenges are addressed before they arise, contributing to campaign success. Beyond his professional prowess, Todd's inherent friendly and fun nature makes working with him an absolute pleasure!”

Jane Dignam - Canon