News, insights and knowledge

AI | Skynet never came. Something quieter did

What Meta and YouTube reveal about the future of paid media

Getting More From Your E-Commerce

Stop Chasing Revenue. Chase Profit. This is the single biggest mindset shift in modern e-commerce strategy. Revenue is vanity; profit...

Search Everywhere: AI Visibility is a Team Sport

Marketing has spent the past two decades becoming increasingly specialised. We built specialist teams because increasingly complex technology and customer...

Performance Creative: The Multiplier Most Campaigns Leave on the Table

Why am I not showing up in ChatGPT?

Across the brands we work with (and all the existing research and stats out there), Google continues to drive the...

ChatGPT Ads Have Arrived in Australia. Are you a part of the AI Answer?

Marketing Graduates: Give Yourself a Competitive Edge with these Simple Tips

First Impressions really count. Hiring managers often receive an overwhelming number of applications, especially for graduate positions. I immediately create...

Sanitarium’s Weet-Bix around Victoria for the Aus Open

Were you in Melbourne for the Aus Open earlier this year? If you were, we bet you saw a few...

Innovate and Solve: Unleashing Potential with Switch Thinking by Dr. Ken Hudson

In the ever-evolving landscape of business, innovation and creative problem-solving are not just assets but necessities. Last Friday, we delved...

Connected Media Group: APAC Search Awards 2026 – Finalist

We’re excited to share that Connected Media Group has been shortlisted as a finalist in the APAC Search Awards 2026 in...

SEO Isn’t Dead. It’s Expanded Across Everything

Every time Google rolls out a core update, you can practically hear the SEO industry clutch its pearls. Group chats...