Countdown to Google Analytics 4
Only 2 weeks until Universal Analytics is sunset
Google made an announcement last year stating that Universal Analytics (UA) will be officially phased out from 1 July 2023 (and for GA360 users this change will take effect on 1 July 2024).
Google is making this major change to address 4 main areas:
1. Cross Device Tracking
2. Updated Privacy Regulations
3. Advanced Insights & Custom Reports
4. Data Activation
This is a good opportunity to holistically review your tracking strategy.
Make sure you set-up GA4 correctly to ensure you have a clean set of data (we can help).
Stop and check that you are tracking your most important touch points and user journeys
UA & GA4 measure data differently – you can’t compare results. Get your head around new ways of measuring your activity.
Take this chance to ensure you are maximising your data for your media campaigns
Need help with your Analytics? Connect with us: email@example.com