Search & AI Engine Optimisation for the Next Era of Visibility
As a total search agency, we help customers discover your brand across search engines (SEO), answer engines (AEO) and generative search (GEO). Welcome to a whole new search landscape!
Discovery is just the start. We don’t just help customers discover your brand - we shape how ChatGPT, Gemini and other AI platforms represent your products and services, keeping you front and centre where decisions are made.
Search is no longer just about rankings and traffic - it’s about being seen and trusted wherever search happens.
The way people discover information online has been completely redefined.
Search is now an ecosystem powered by algorithms, AI assistants, and zero clicks. The brands who adapt fastest will own the next era of discovery.
34.5%
Decrease in clicks when a Google AI Overview appears at the top of search results
80%
ChatGPT drives over 80% of AI-platform traffic to our clients' websites
3X
ChatGPT search has tripled since the start of the year and shows no signs of slowing down (2025)
We make Search work everywhere
Customers no longer search in one place or make decisions based on a single result. They move across platforms - from search engines to AI mode, social, forums and AI answer engines - forming opinions long before they ever click a website.
SEO Experience Counts: Our SEO team has over 20 years' experience and have seen every major shift - from early algorithm updates to mobile-first indexing, from content quality signals to today’s AI-powered search experiences. While the landscape continues to evolve, the fundamentals that drive sustainable visibility remain consistent.
E.E.A.T is now amplified: Strong SEO is still anchored in E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness). What’s changed is how those signals are interpreted and surfaced - not just by search engines like Google and Bing, but by AI answer engines such as ChatGPT, Gemini and Perplexity.
SEO Expertise Plus Proprietry Connected Technology: We combine proven SEO expertise with advanced AI analytics and proprietary technology to ensure your brand is seen, trusted, and recommended across search and AI platforms.
Every client benefits from AI Visibility Analysis, tracking how their brand appears across key topics, themes, and competitive sets. We pinpoint what’s driving visibility - and what’s holding it back.
What to expect from Connected
Media Group?
Search Strategy
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Comprehensive SEO & AI search audit to uncover impediments and opportunities
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Competitive landscape & search demand analysis
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AI visibility assessment across emerging answer engines
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Identification of the highest-impact growth opportunities
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Clear roadmap to drive visibility, traffic and sales
Optimisation
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Technical SEO to strengthen site performance
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Content optimisation aligned to real search intent
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Authority building to increase credibility - and rankings
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UX improvements that support engagement and conversion
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Collaborative implementation with your internal teams
Performance & Growth
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Continuous monitoring of rankings, traffic and conversions
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AI search visibility tracking as the ecosystem evolves
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Ongoing optimisation across technical, content and authority signals
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Identification of new search opportunities as they emerge
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Transparent reporting focused on business impact
Frequently Asked Questions
Yes. While brands can’t control AI platforms, they can strategically influence how they’re understood and recommended. AI systems learn from patterns across content, context and credibility. Brands that clearly define their positioning, reinforce their expertise, and earn validation from trusted third parties are far more likely to be described accurately and recommended with confidence. It’s not about gaming algorithms - it’s about systematically earning trust at scale.
SEO (Search Engine Optimisation) is the practice of improving your website’s visibility in organic search results. It focuses on helping Search Engines (eg. Google, Bing) understand your content, assess its relevance, and rank it for queries your audience is actively searching for. Strong SEO builds long-term, compounding visibility and demand.
GEO (Generative Engine Optimisation) is about increasing your brand’s visibility within AI-generated answers and summaries - not just traditional search results. Instead of optimising for visibility and clicks alone, GEO focuses on helping AI systems accurately understand, trust, and reference your brand when generating responses.
SEO focuses on ranking in traditional “blue link” search results. AIO / GEO focus on visibility within AI-generated summaries and responses, where brands are surfaced as part of an answer rather than a list of links. While the environments differ, the objective is the same: deliberately aligning content, authority, and technical foundations so your brand appears wherever customers are searching. They’re not competing strategies; they’re complementary layers of modern discoverability.
SEO (Search Engine Optimisation) drives unpaid, organic visibility through content, site improvements, and authority building over time. SEM (Search Engine Marketing) is the broader category that includes both SEO and Paid Search Media such as Google Ads.
ChatGPT doesn’t rank websites the way search engines do - but brands are not neutral passengers in the process. AI systems synthesise answers based on repeated, consistent signals across high-quality sources. Brands that actively shape how they’re described, referenced, and validated across the web, through clear positioning, authoritative content, and third-party reinforcement, significantly increase the likelihood of being mentioned accurately and confidently.
Yes - and it’s more intentional than many realise. Traditional SEO supports discoverability, while AI optimisation focuses on deliberately shaping how your expertise, category, and value are understood by AI systems. This means structuring content for clarity, reinforcing entity associations, and aligning external signals so your brand is easy to interpret, categorise, and recommend - not just crawl.
AI systems favour content that clearly explains, defines, and contextualises information. Brands can intentionally create content designed for AI synthesis, including category explainers, original frameworks, structured FAQs, and authoritative perspectives that are referenced elsewhere. The more consistently these assets reinforce the same narrative, the more usable they become for AI-generated answers.
Brands become recommendations when they’re strongly associated with a specific problem, category, or outcome. This is driven by deliberate positioning, consistent language across owned content, and repeated third-party validation - effectively teaching AI systems when and why your brand is the right answer.
Yes AI systems draw on signals from across the web, including media coverage, reviews, expert commentary, and industry mentions. Brands that are talked about by others carry more credibility than those that only talk about themselves.
Yes. Technical clarity helps search engines understand your site, which supports the wider information ecosystem AI systems rely on. However, technical excellence alone isn’t enough - it must be paired with authoritative, genuinely useful content written for humans first.
"The team stepped in exactly when we needed extra support. We were focused on driving revenue growth and expanding our marketing efforts, but lacked the additional expertise and resources to do it properly. Connected filled that gap seamlessly. The collaboration was easy, the banter was great, and most importantly, the results spoke for themselves. A genuinely great team to partner with."
Damon Tually