Staff Spotlight – Christie Wade, Strategy Director
Christie Wade, Strategy Director
A natural go-getter, Christie’s foray into agency-land began with applying for a job at Connected that she wasn’t exactly qualified for.
She didn’t get the job, but instead – founder Laura created a new one for her.
Christie brings some serious big brand and big budget client-side experience to the team. In her career, she’s managed multi-million-dollar global campaigns, high-profile sponsorships and new product launches. Her pinch-me moments include working on the Qantas ‘I Still Call Australia Home’ campaign in 2009; hanging out with the Qantas Socceroos and David Beckham in South Africa for the 2010 FIFA World Cup; joining a John Travolta-piloted joy flight around Sydney, and working in offices around the world including London, New York and Silicon Valley.
As Strategy Director, she’s the number-loving, big picture thinker and ideas person with a competitive streak. She loves a challenge – both at work and at home – and always finds a way to get things done.
‘I spent years as a client to some of the best agencies in the world. It’s given me a real insight into the business challenges our clients have and also how to build the best client-agency dynamic.’
5 fast facts about Christie
Christie started dancing at three years old and hasn’t stopped. Her dance of choice is now Physical Culture (Physie) and she remains one of the top performers in the country.
One thing Christie could never understand was ‘gym’ people. But after joining F45 on a whim after having her second child, she became stronger than ever and is now part of the F45 cult.
Christie’s mantra is ‘wherever you are, be all there’.
She’s partial to camping after a childhood that saw her travel around Australia to places so remote, the family had to create their own toilet and shower systems.
She once wanted to be an investigative journalist but is happy to have entered the always-changing world of marketing instead.