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Staff Spotlight – Christie Wade, Strategy Director




Christie Wade, Strategy Director


A natural go-getter, Christie’s foray into agency-land began with applying for a job at Connected that she wasn’t exactly qualified for.


She didn’t get the job, but instead – founder Laura created a new one for her.


Christie brings some serious big brand and big budget client-side experience to the team. In her career, she’s managed multi-million-dollar global campaigns, high-profile sponsorships and new product launches. Her pinch-me moments include working on the Qantas ‘I Still Call Australia Home’ campaign in 2009; hanging out with the Qantas Socceroos and David Beckham in South Africa for the 2010 FIFA World Cup; joining a John Travolta-piloted joy flight around Sydney, and working in offices around the world including London, New York and Silicon Valley.


As Strategy Director, she’s the number-loving, big picture thinker and ideas person with a competitive streak. She loves a challenge – both at work and at home – and always finds a way to get things done.


‘I spent years as a client to some of the best agencies in the world. It’s given me a real insight into the business challenges our clients have and also how to build the best client-agency dynamic.’

5 fast facts about Christie

  • Christie started dancing at three years old and hasn’t stopped. Her dance of choice is now Physical Culture (Physie) and she remains one of the top performers in the country.

  • One thing Christie could never understand was ‘gym’ people. But after joining F45 on a whim after having her second child, she became stronger than ever and is now part of the F45 cult.

  • Christie’s mantra is ‘wherever you are, be all there’.

  • She’s partial to camping after a childhood that saw her travel around Australia to places so remote, the family had to create their own toilet and shower systems.

  • She once wanted to be an investigative journalist but is happy to have entered the always-changing world of marketing instead.