30-second market update - 7 Jan 2022

JANUARY 2022

Skim over these headlines to keep up to date on what's making news.

Channel Updates

TikTok Shares New Insights into the Importance of Audio in Brand Marketing >more
LinkedIn Launches Test of Audio Rooms, Announces New Formats for Live Events >more
Twitter Tests New Placement for the Tweet Composer to Encourage More Activity >more
Instagram's Chief Outlines the Key Areas of Focus for the App in 2022 >more

Pinterest has shared a new research report into the shopping habits of Gen Z, which explores how brands can maximize their product appeal, and how Pinterest can help to enhance connection with younger consumers. The report looks at what Gen Z ‘Zoomers’ are looking for in their shopping journey, and which elements are more likely to drive better response. >more
It's a new year, and online culture has shifted significantly over the last 24 months. What are the latest trends of note, and do they fit with your 2022 brand aesthetic? >more