Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Connected Media Group ## Sitemaps - [XML Sitemap](https://www.connectedm.com.au/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Connected Media Group is a B&T Campaigns of the Year Finalist](https://www.connectedm.com.au/news/2026-btawards-finalist/) - [New interactive ads. What happens when AI represents your brand?](https://www.connectedm.com.au/news/what-happens-when-ai-represents-your-brand/) - [LinkedIn Ads Agency Certification](https://www.connectedm.com.au/news/linkedin-ads-certification/) - [Meta joins the race to become your customer’s personal AI assistant](https://www.connectedm.com.au/news/meta-joins-the-ai-assistant-race/) - [AI | Skynet never came. Something quieter did](https://www.connectedm.com.au/news/skynet-never-came-something-quieter-did/) - [What Meta and YouTube reveal about the future of paid media](https://www.connectedm.com.au/news/what-meta-and-youtube-reveal-about-the-future-of-paid-media/) - [Getting More From Your E-Commerce](https://www.connectedm.com.au/news/getting-more-from-your-e-commerce/): This is the single biggest mindset shift in modern e-commerce strategy. Revenue is vanity; profit is sanity. When you're setting bid strategies in Google Ads, build them around return on ad spend tied to margin, not just sales volume. A $200 sale on a 10% margin product isn't the same as a $200 sale on a 40% margin product, and your campaigns shouldn't treat them the same. - [Search Everywhere: AI Visibility is a Team Sport](https://www.connectedm.com.au/news/search-everywhere-ai-visibility-is-a-team-sport/): Marketing has spent the past two decades becoming increasingly specialised. We built specialist teams because increasingly complex technology and customer journeys demanded it. - [Performance Creative: The Multiplier Most Campaigns Leave on the Table](https://www.connectedm.com.au/news/performance-creative-the-multiplier-most-campaigns-leave-on-the-table/) - [Why am I not showing up in ChatGPT?](https://www.connectedm.com.au/news/why-am-i-not-showing-up-in-chatgpt/): Across the brands we work with (and all the existing research and stats out there), Google continues to drive the overwhelming majority of organic traffic and revenue, and we expect that to remain true for some time. However, platforms such as ChatGPT, Perplexity and Gemini (and Google AI Overviews & AI Mode) are changing how people discover, compare and evaluate brands. They have fast become a critical part of the decision-making journey. - [ChatGPT Ads Have Arrived in Australia. Are you a part of the AI Answer?](https://www.connectedm.com.au/news/chatgpt-ads-have-arrived-in-australia/) - [Marketing Graduates: Give Yourself a Competitive Edge with these Simple Tips](https://www.connectedm.com.au/news/marketing-graduates-give-yourself-a-competitive-edge-with-these-simple-tips/): Hiring managers often receive an overwhelming number of applications, especially for graduate positions. - [Sanitarium’s Weet-Bix around Victoria for the Aus Open](https://www.connectedm.com.au/news/weet-bix-around-victoria-for-the-aus-open/): Were you in Melbourne for the Aus Open earlier this year? If you were, we bet you saw a few of our Weet-Bix Kids ads around the town! 👀 - [Connected Media Group: APAC Search Awards 2026 – Finalist](https://www.connectedm.com.au/news/connected-media-group-apac-search-awards-2026-finalist/): We’re excited to share that Connected Media Group has been shortlisted as a finalist in the APAC Search Awards 2026 in the category Best Use of Search – B2C (PPC). - [SEO Isn’t Dead. It’s Expanded Across Everything](https://www.connectedm.com.au/news/seo-isnt-dead-its-expanded/): Every time Google rolls out a core update, you can practically hear the SEO industry clutch its pearls. Group chats light up. Rankings wobble. Someone, somewhere, dramatically declares, “SEO is dead.” Again. - [Search Ads in AI Overviews: The Biggest Shift in Google Ads Hiding in Plain Sight](https://www.connectedm.com.au/news/search-ads-in-ai-overviews/): This launch in Australia marks another shift for marketers, combining AI-driven answers with advertising visibility in a single, high-impact placement. - [How AI Overviews are Reshaping Search Results – What You Need to Know and What You Should be Doing About it](https://www.connectedm.com.au/news/ai-overviews-are-reshaping-search-results/): If you've searched for anything online recently, you've interacted with AI—whether you realised it or not. AI has been shaping search results for a decade, evolving from simple ranking enhancements to complex, generative responses that influence how users engage with information. Some key Google AI Milestones: - [What Are Attention Metrics and Why Are They Changing Advertising?](https://www.connectedm.com.au/news/what-are-attention-metrics-and-why-are-they-changing-advertising/): The concept of attention and attention metrics in advertising isn’t new but is becoming more of a focus with an industry-wide push. - [Unleashing Creative Sparks: Inside Connected’s Innovative Solutions for Media’s Toughest Challenges](https://www.connectedm.com.au/news/unleashing-creative-sparks-inside-connected-s-innovative-solutions-for-media-s-toughest-challenges/): LBB's April Summers discusses the digital and performance offerings of Connected with business and strategy director, Francis Barcelon. - [Clean Up Australia Day 2024](https://www.connectedm.com.au/news/clean-up-australia-day-2024/): Connected, in partnership with Blis and the IMAA, stepped up for Clean Up Australia Day, turning our commitment to sustainability into action. - [Checklist: The Latest Ways FMCG Brands Are Driving Higher ROI](https://www.connectedm.com.au/news/checklist-the-latest-ways-fmcg-brands-are-driving-higher-roi/) ## Pages - [Discover Call](https://www.connectedm.com.au/discover-call/) - [Case Study – Sanitarium: Turning YouTube Shorts Into a Reach and Engagement Engine](https://www.connectedm.com.au/case-study/case-study-sanitarium-youtube-shorts/) - [Sydney Digital Marketing Agency](https://www.connectedm.com.au/sydney-digital-marketing-agency/) - [Finance Marketing](https://www.connectedm.com.au/finance-marketing/) - [Case Study – Skinstitut – Influencer partnerships driving customer acquisition](https://www.connectedm.com.au/case-study/skinstitut-influencers-driving-customer-acquisition/) - [Creative Agency](https://www.connectedm.com.au/creative-advertising/) - [Case Study – Aveo Retirement – 1,054% growth in monthly leads](https://www.connectedm.com.au/case-study/aveo-group-leads-growth/) - [Seniors Marketing Agency](https://www.connectedm.com.au/seniors-marketing-agency/) - [Search Engine Marketing](https://www.connectedm.com.au/search-engine-marketing/) - [Video Advertising](https://www.connectedm.com.au/video-advertising/) - [Google Shopping Ads](https://www.connectedm.com.au/google-shopping-ads/) - [Google Search Ads](https://www.connectedm.com.au/google-search-ads/) - [YouTube Advertising](https://www.connectedm.com.au/youtube-advertising/) - [Programmatic OOH](https://www.connectedm.com.au/integrated-marketing-services/traditional-media/programmatic-ooh/) - [eCommerce](https://www.connectedm.com.au/ecommerce-marketing-agency/) - [Google Premier Partner Agency](https://www.connectedm.com.au/ppc-agency/google-premier-partner-agency/) - [B2C Marketing](https://www.connectedm.com.au/b2c-marketing-agency/) - [Local SEO](https://www.connectedm.com.au/search-engine-optimisation/local-seo/) - [Amazon Search Ads](https://www.connectedm.com.au/ppc-agency/amazon-search-ads/) - [TV Advertising](https://www.connectedm.com.au/integrated-marketing-services/traditional-media/tv-advertising/) - [Digital Strategy](https://www.connectedm.com.au/digital-marketing/digital-strategy/) - [B2B Marketing](https://www.connectedm.com.au/b2b-digital-marketing-agency/) - [Meta Advertising](https://www.connectedm.com.au/social-media-marketing/meta-advertising/) - [Spotify Ads](https://www.connectedm.com.au/spotify-ads/) - [Media Strategy](https://www.connectedm.com.au/integrated-marketing-services/media-strategy/) - [Digital Marketing](https://www.connectedm.com.au/digital-marketing/) - [ChatGPT Ads](https://www.connectedm.com.au/ppc-agency/chatgpt-ads/) - [Integrated Marketing](https://www.connectedm.com.au/integrated-marketing-services/) - [Native Advertising](https://www.connectedm.com.au/native-advertising/) - [Media Planning and Buying](https://www.connectedm.com.au/integrated-marketing-services/media-planning-buying/) - [Social Media Marketing](https://www.connectedm.com.au/social-media-marketing/) - [Marketing Support](https://www.connectedm.com.au/marketing-support/) - [Content & Influencer Marketing](https://www.connectedm.com.au/social-media-marketing/content-and-influencers/) - [Contact Us](https://www.connectedm.com.au/contact-us/) - [Careers](https://www.connectedm.com.au/careers/) - [Case Study – AIM Education – Optimising for Excellence](https://www.connectedm.com.au/case-study/aim-education-optimising-for-excellence/) - [Home](https://www.connectedm.com.au/) - [Search Engine Optimisation (SEO)](https://www.connectedm.com.au/search-engine-optimisation/) - [Online Video Advertising](https://www.connectedm.com.au/digital-marketing/online-video-advertising/) - [Traditional Media](https://www.connectedm.com.au/integrated-marketing-services/traditional-media/) - [Display Advertising](https://www.connectedm.com.au/digital-marketing/display-advertising/) - [Programmatic Advertising](https://www.connectedm.com.au/digital-marketing/programmatic-advertising/) - [AEO](https://www.connectedm.com.au/search-engine-optimisation/answer-engine-optimisation-aeo/) - [Radio Advertising](https://www.connectedm.com.au/integrated-marketing-services/traditional-media/radio-advertising/) - [Paid Search (PPC)](https://www.connectedm.com.au/ppc-agency/)