BVOD Advertising reaches your audience in moments that matter with broadcast-quality impact.
See how we drove 20% incremental reach for So Good by adding BVOD to the media mix
Not leveraging BVOD?
That’s a growth opportunity waiting to happen
27 Hours
Australians consume more than 27 hours of video content per week.
150%
150% higher return on advertising vs Linear TV for advertisers who have unified their media buying.
29%
Campaigns that include BVOD alongside linear TV see up to 29% uplift in brand impact.
What to expect from Connected
Media Group?
Strategic Planning
We design BVOD campaigns aligned to your business goals.
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Audience segmentation
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Platform selection
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Budget phasing & channel mix
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Creative flighting
Targeted Media Buying
Precision matters. We ensure your message lands where it counts.
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Geographic, demographic & behavioural targeting
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Frequency & reach optimisation
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Cross-platform buying (CTV + Online Video)
Performance Reporting
Transparent results tied to what matters most.
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Real-time reporting dashboards
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Completion rate & viewability tracking
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Post-campaign analysis & learnings
Frequently Asked Questions
BVOD (Broadcast Video On Demand) is the delivery of TV content via digital platforms, through publishers like 7plus, 9Now, 10Play and SBS On Demand. BVOD advertising places your video ads within these premium, brand-safe environments.
BVOD offers a more premium, TV-like experience, ads are non-skippable, full screen and often reach more engaged, harder-to-reach audiences. It also gives you the control of digital with the quality of broadcast.
No. While BVOD excels at upper-funnel impact, when used as part of an integrated digital strategy, it can drive strong mid- and lower-funnel performance, especially with audience targeting and frequency control.
We track key metrics like ad completion rate, reach, frequency, cost-per-completed view and brand uplift (where supported). All reporting is tailored to your business KPIs. We also go beyond in-console metrics and measure real impact like search uplift, organic performance and bottom-funnel performance improvements.
Budgets vary by audience size and objectives, but we typically recommend starting from $10,000 to ensure meaningful scale and data insight. We’ll work with you to plan a budget that delivers on your goals.
“In my 10 years+ working in digital marketing, Connected have been hands down the best digital media agency I have personally worked with. They really understand our business goals, the challenges of our industry, and they have adapted to our changing needs over the years. Plus, they are a good bunch of people that are a joy to work with!”
Anna Lu
Aveo
BVOD Advertising built for attention: premium, targeted and unforgettable.
BVOD isn’t just the future of TV, it’s where attention lives now. At Connected Media, we use BVOD advertising to deliver the perfect mix of scale, targeting and impact. As a performance-led media agency, we plan and buy BVOD campaigns that cut through, reaching your audience with precision, frequency control and measurable results. Whether your goal is awareness or acquisition, we know how to turn screen time into growth.